Cornflower is the national flower and strong symbol of Estonia.
The cornflower has grown on Estonian soil for more than 10,000 years, from the time when the first humans came to Northern Europe. The plant grows commonly in rye fields, creating a strong connection in the minds of Estonians between the flower and their daily bread.
The blossoms of the cornflower have a particularly striking graphic appearance which has led to its use by artists for decorative purposes. The cornflower is also part of the young girls' festive garland.
It is possible that the cornflower was chosen as the national flower in 1968 for another important reason. People knew that the blue of the then forbidden Estonian flag was defined as "cornflower blue". This made the cornflower a symbol of resistance in its own way. The Soviet authorities, in a move that is nowadays quite difficult to believe, responded by banning representations of the cornflower.
Traditionaly cornflowers were worn in clothing by young men to show that they are in love.
Our philosophy is that our history, culture and values are very important and should not be forgotten.
We’ve noticed that the Baltics and Nordics are flooded by great designs, but they are not really connected to us and look very impersonal. They’re missing a deeper connection to local people. At the same time we see that the Baltic people in general are more reserved in embracing their heritage and local culture.
We at LIIWE.com thinks it’s a pity, because we cannot build a meaningful future without understanding the pretext, values and the history behind us, and, as they say: "For a tree to grow, it needs to have strong roots". In an ever-globalizing world it’s more important than ever to remember where we came from.
Therefore, we decided to give the Baltic and Nordic peoples a chance to have clothing that has cultural value and combines nature motifs with modern apparel that can actually be used daily, is stylish and made of high quality materials.
Company name: IK "White Swan Media"; Address: Loka maģistrāle 7-12, Jelgava, Latvia, LV3004; Registration nr. 43602025447